SSEO

Question 1 of 40

Which of the following activities could be looked down upon by Google as per their quality guidelines?

a.

Using automated website submission software

b.

Loading pages with irrelevant links

c.

Intentionally adding keywords to the TITLE tags and ALT attributes

d.

Registering misspellings of well-known websites

Question 2 of 40

Why is it a bad idea from the seo perspective to host free articles and write ups that are very common on the internet.

a.

Because they will not lead to fresh traffic

b.

Because you could get penalized by search engines for using duplicate content

c.

Because you will not get the benefits of proper keyword targeting

d.

Because people could turn up claiming copy right infringement

 Question 3 of 40

Google gives priority to themed inbound links.

a.

True

b.

False     

Question 4 of 40

What is the name of the search engine technology due to which a query for the word 'actor' will also show search results for related words such as actress, acting or act?

a.

Spreading

b.

Dilating

c.

RSD (real time synonym detection)

d.

Stemming

e.

Branching

Question 5 of 40

If you search for the term "iq test" in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term "iq"?

a.

Yes

b.

No

Question 6 of 40

What is Anchor Text?

a.

It is the main body of text on a particular web page

b.

It is the text within the left or top panel of a web page

c.

It is the visible text that is hyper linked to another page

d.

It is the most prominent text on the page that the search engines use to assign a title to the page

Question 7 of 40

Which of the following conditions will Google treat favorably from the 'Relevancy' perspective?

a.

The website offering products and services to the visitors country

b.

A website that provides free content for the related keywords

c.

Hidden keywords on the home page matching the search term

d.

Image Alt tags on the home page matching the search term

Question 8 of 40

If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean?

a.

20% of the webpages of the website have been indexed by the search engine

b.

Only 20% of the pages of the website will be indexed by the search engine

c.

20% of the websites pages will never be indexed

d.

The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms

Question 9 of 40

Which of the following is an ethical SEO Technique?

a.

Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it

b.

Filling your pages with keywords, whether relevant to the page content or not

c.

Creating a page which serves a different content to the search engine bots and different to human users

d.

None of the above

Question 10 of 40

What is the function of "indexer" part of the Google search engine?

a.

It helps to retrieve web pages from the world wide web

b.

It helps to gather information from other search engines

c.

It helps to sort the documents that Google has retrieved

d.

It helps to generate meaningful results based upon the user's search term

Question 11 of 40

Which of the following statements about search engine optimization techniques are correct:

a.

Making a keyword bold does not influence the way that the search engine looks at the keyword

b.

Websites with deep linking are looked at favorably by search engines

c.

Search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page

d.

It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines

Question 12 of 40

Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages?

a.

Clustering

b.

Normalizing

c.

Sifting

d.

Combing

Question 13 of 40

A Hallway Page is used to:

a.

Attract visitors from the search engines straight onto the Hallway Page

b.

Organize the Doorway Pages

c.

Help people navigate to different Doorway Pages

d.

Enable search engine bots to index the Doorway Pages

Question 14 of 40

Cloaking is a controversial SEO technique. What does it involve?

a.

Increasing the keyword density on the web pages

b.

Offering a different set of web pages to the search engines

c.

Hiding the keywords within the webpage

d.

Question 15 of 40

How are site maps important for the search engine optimization process?

a.

Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement

b.

Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title "Site Map" on the home page of a website.

c.

Site maps help the search engine spider pick up more pages from the website

d.

None of the above

Question 16 of 40

State whether true or false.

The Yahoo Directory listing is a free service for commercial sites.

a.

True

b.

False

               

Question 17 of 40

While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?

a.

By letting you know the percentage of users who entered the website and then went on to visit additional pages

b.

By letting you know the percentage of users who entered the website and then left without viewing any other page

c.

By letting you know the percentage of users who decided to go back to the source from where they found your website

d.

By letting you know the percentage of users who left your website within 10 seconds of viewing the first page

Question 18 of 40

Implementing a 301 Permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective.

a.

True

b.

False

Question 19 of 40

Which of the following factors contribute towards link popularity of a website?

a.

The number of websites that link to it

b.

The number of pages of the website indexed by Google

c.

The number of pages in the website

d.

The quality of websites that link to it

Question 20 of 40

Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword - "six sigma"?

a.

Yahoo Search Term Suggestion Tool

b.

Alexa

c.

Google Traffic Estimator

d.

Google Trends

e.

WordTracker

Question 21 of 40

Which of the following statement about RSS is correct?

a.

It is a form of XML

b.

It stands for Realtime streamlined syndication

c.

It is a good way of displaying static information

d.

It is a Microsoft technology

Question 22 of 40

Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?

a.

It shows all the outbound links from the URL

b.

It shows how many pages of the site Yahoo is pointing to

c.

It shows all the pages that point to that URL

d.

It shows URLs with broken links

Question 23 of 40

What is the term for Optimization strategies that are in an unknown area of reputability/validity?

a.

Red hat techniques

b.

Silver hat techniques

c.

Grey hat techniques

d.

Shady hat techniques

Question 24 of 40

What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?

a.

Trafficjacking

b.

Visitorjacking

c.

Viewjacking

d.

Pagejacking 

Question 25 of 40

Which of the following does Google uses to display characters of a web page's Title Tag?

a.

Pixel Width

b.

Title Tag Character count

c.

None of the above

Question 26 of 40

Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?

a.

The text of the paid links should state the words "paid text link" for Google to identify it as a paid link

b.

Only Paid text links to non profit websites should be accepted

c.

Paid links should be disclosed through the "rel=nofollow" attribute  in the hyperlink

d.

Paid links should be disclosed through the "index=nofollow" attribute  in the hyperlink

Question 27 of 40

If you enter 'Help site:www.expertrating.com' in the Google search box, what will Google search for?

a.

It will open up the Google help pages applicable to www.expertrating.com

b.

It will find pages about help within www.expertrating.com

c.

It will only find page titles about help within www.expertrating.com

d.

It will direct you to the request page for re-indexing of www.expertrating.com

Question 28 of 40

Which black hat SEO technique is characterized by a method to deceive search engines, by detecting the search engine bot and "feeding" it with a different HTML code than the HTML actually served to users?

a.

Coating

b.

Foisting

c.

Slighting

d.

Cloaking

Question 29 of 40

The following robots meta tag directs the search engine bots:

<META NAME="robots" CONTENT="noindex,nofollow">

a.

Not to index the homepage and not to follow the links in the page

b.

Not to index the page and not to follow the links in the page

c.

To index the page and not to follow the links in the page

d.

Not to index the page but to follow the links in the page

Question 30 of 40

Which of the following factors have an impact on the Google PageRank?

a.

The total number of inbound links to a page of a web site

b.

The subject matter of the site providing the inbound link to a page of a web site

c.

The text used to describe the inbound link to a page of a web site

d.

The number of outbound links on the page that contains the inbound link to a page of a web site

Question 31 of 40

State whether the following statement is true or false.

A Sitemap provides a list of internal links to user accessible pages on a website.

a.

True

b.

False

Question 33 of 40

Which of the following search engines or directories provides the directory search results for Yahoo?

a.

Windows Live

b.

Yahoo Directory

c.

Google

d.

Wikipedia

e.

DMOZ

Question 34 of 40

Search engines do not index some common words (such as "or", "and", "when", and "in") within the webpage. What are these common words called?

a.

Barrier words

b.

Non-indexable words

c.

Slow words

d.

Stop words

Question 35 of 40

Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?

a.

Yes

b.

No

Question 36 of 40

Which of the following facts about Alexa are correct?

a.

Alexa provides free data on relative website visitor traffic

b.

Alexa and Quantcast provide information on visitor household incomes

c.

Alexa is biased towards US based traffic

d.

Quantcast only tracks people who have installed the Quantcast toolbar

Question 37 of 40

What does the term Keyword Prominence refer to?

a.

It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment

b.

It refers to the importance attached to getting the right keyword density

c.

It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines

d.

It refers to the fact that the keywords in bold font are given priority by the search engines

Question 38 of 40

_________ is usually the best web page to get linked to while receiving a themed in-bound link from another website.

a.

The sitemap

b.

The contact page

c.

The home page

d.

The page which you would like to improve in the search engine rankings

Question 39 of 40

Which of the following statements is correct with regard to the images within a webpage?

a.

Images cannot be spidered by the search engines

b.

Important keywords related to the image should be placed in the ALT text

c.

Images should always be kept close to the top of a webpage

d.

Image maps should be used while including the images

Question 40 of 40

Which of the following actions could get you banned by Google?

a.

Hiding text on the webpage

b.

Stuffing keywords on the webpage

c.

Linking to sites banned by Google

d.

None of the above