Question 1 of 40
Which of the following activities could be looked down upon
by Google as per their quality guidelines?
a.
Using automated website submission software
b.
Loading
pages with irrelevant links
c.
Intentionally
adding keywords to the TITLE tags and ALT attributes
d.
Registering misspellings of well-known websites
Question 2 of 40
Why is it a bad idea from the seo perspective to host free
articles and write ups that are very common on the internet.
a.
Because they will not lead to fresh traffic
b.
Because you
could get penalized by search engines for using duplicate content
c.
Because you will not get the benefits of proper keyword
targeting
d.
Because people could turn up claiming copy right
infringement
Question 3 of 40
Google gives priority to themed inbound links.
a.
True
b.
False
Question 4 of 40
What is the name of the search engine technology due to
which a query for the word 'actor' will also show search results for related
words such as actress, acting or act?
a.
Spreading
b.
Dilating
c.
RSD (real time synonym detection)
d.
Stemming
e.
Branching
Question 5 of 40
If you search for the term "iq test" in the Word
Tracker keyword suggestion tool, will it return the number of independent
searches for the term "iq"?
a.
Yes
b.
No
Question 6 of 40
What is Anchor Text?
a.
It is the main body of text on a particular web page
b.
It is the text within the left or top panel of a web page
c.
It is the
visible text that is hyper linked to another page
d.
It is the most prominent text on the page that the search
engines use to assign a title to the page
Question 7 of 40
Which of the following conditions will Google treat
favorably from the 'Relevancy' perspective?
a.
The website offering products and services to the visitors
country
b.
A website that provides free content for the related
keywords
c.
Hidden keywords on the home page matching the search term
d.
Image Alt
tags on the home page matching the search term
Question 8 of 40
If a website's search engine saturation with respect to a
particular search engine is 20%, what does it mean?
a.
20% of the
webpages of the website have been indexed by the search engine
b.
Only 20% of the pages of the website will be indexed by the
search engine
c.
20% of the websites pages will never be indexed
d.
The website ranks in the first 20% of all websites indexed
by the search engine for its most important search terms
Question 9 of 40
Which of the following is an ethical SEO Technique?
a.
Creating a subdomain with the hottest keyword and creating
duplicate copies of existing pages on it
b.
Filling your pages with keywords, whether relevant to the
page content or not
c.
Creating a page which serves a different content to the
search engine bots and different to human users
d.
None of the
above
Question 10 of 40
What is the function of "indexer" part of the
Google search engine?
a.
It helps to retrieve web pages from the world wide web
b.
It helps to gather information from other search engines
c.
It helps to sort the documents that Google has retrieved
d.
It helps to
generate meaningful results based upon the user's search term
Question 11 of 40
Which of the following statements about search engine
optimization techniques are correct:
a.
Making a
keyword bold does not influence the way that the search engine looks at the
keyword
b.
Websites
with deep linking are looked at favorably by search engines
c.
Search engine robots follow the first link they find to any
particular page and they do not follow additional links to the same page
d.
It is not a
good idea to have the same anchor text for all inbound links as it could look
automated to the search engines
Question 12 of 40
Which search engine technology prevents a website from
appearing in numerous top positions in the search engine result pages?
a.
Clustering
b.
Normalizing
c.
Sifting
d.
Combing
Question 13 of 40
A Hallway Page is used to:
a.
Attract
visitors from the search engines straight onto the Hallway Page
b.
Organize the Doorway Pages
c.
Help people navigate to different Doorway Pages
d.
Enable
search engine bots to index the Doorway Pages
Question 14 of 40
Cloaking is a controversial SEO technique. What does it
involve?
a.
Increasing the keyword density on the web pages
b.
Offering a
different set of web pages to the search engines
c.
Hiding the keywords within the webpage
d.
Question 15 of 40
How are site maps important for the search engine
optimization process?
a.
Site maps help the search engine editorial staff to quickly
go through a website, hence ensuring quicker placement
b.
Google gives credit to the websites having site maps. The
GoogleBot looks for the keyword or title "Site Map" on the home page
of a website.
c.
Site maps
help the search engine spider pick up more pages from the website
d.
None of the above
Question 16 of 40
State whether true or false.
The Yahoo Directory listing is a free service for commercial
sites.
a.
True
b.
False
Question 17 of 40
While optimizing your website it is important to generate
the right type of traffic, how does the Bounce Rate information help in this
regard?
a.
By letting you know the percentage of users who entered the
website and then went on to visit additional pages
b.
By letting
you know the percentage of users who entered the website and then left without
viewing any other page
c.
By letting you know the percentage of users who decided to
go back to the source from where they found your website
d.
By letting you know the percentage of users who left your
website within 10 seconds of viewing the first page
Question 18 of 40
Implementing a 301 Permanent Redirects on the old pages to
redirect to the new pages is a good idea from the SEO perspective.
a.
True
b.
False
Question 19 of 40
Which of the following factors contribute towards link popularity
of a website?
a.
The number
of websites that link to it
b.
The number
of pages of the website indexed by Google
c.
The number
of pages in the website
d.
The quality
of websites that link to it
Question 20 of 40
Which of the following free tools/websites could help you
identify which city in the world has the largest search for the keyword -
"six sigma"?
a.
Yahoo Search Term Suggestion Tool
b.
Alexa
c.
Google Traffic Estimator
d.
Google
Trends
e.
WordTracker
Question 21 of 40
Which of the following statement about RSS is correct?
a.
It is a
form of XML
b.
It stands for Realtime streamlined syndication
c.
It is a good way of displaying static information
d.
It is a Microsoft technology
Question 22 of 40
Some words, when followed by a colon, have special meanings
to Yahoo. What is performed by the link: operator?
a.
It shows all the outbound links from the URL
b.
It shows how many pages of the site Yahoo is pointing to
c.
It shows
all the pages that point to that URL
d.
It shows URLs with broken links
Question 23 of 40
What is the term for Optimization strategies that are in an
unknown area of reputability/validity?
a.
Red hat techniques
b.
Silver hat techniques
c.
Grey hat
techniques
d.
Shady hat techniques
Question 24 of 40
What is the illegal act of copying of a page by unauthorized
parties in order to filter off traffic to another site called?
a.
Trafficjacking
b.
Visitorjacking
c.
Viewjacking
d.
Pagejacking
Question 25 of 40
Which of the following does Google uses to display
characters of a web page's Title Tag?
a.
Pixel Width
b.
Title Tag
Character count
c.
None of the above
Question 26 of 40
Google looks down upon paid links for enhancing page rank.
If a website sells links, what action/s does Google recommend to avoid being
penalized?
a.
The text of the paid links should state the words "paid
text link" for Google to identify it as a paid link
b.
Only Paid text links to non profit websites should be
accepted
c.
Paid links
should be disclosed through the "rel=nofollow" attribute in the hyperlink
d.
Paid links should be disclosed through the
"index=nofollow" attribute in
the hyperlink
Question 27 of 40
If you enter 'Help site:www.expertrating.com' in the Google
search box, what will Google search for?
a.
It will open up the Google help pages applicable to
www.expertrating.com
b.
It will
find pages about help within www.expertrating.com
c.
It will only find page titles about help within
www.expertrating.com
d.
It will direct you to the request page for re-indexing of www.expertrating.com
Question 28 of 40
Which black hat SEO technique is characterized by a method
to deceive search engines, by detecting the search engine bot and
"feeding" it with a different HTML code than the HTML actually served
to users?
a.
Coating
b.
Foisting
c.
Slighting
d.
Cloaking
Question 29 of 40
The following robots meta tag directs the search engine
bots:
<META NAME="robots"
CONTENT="noindex,nofollow">
a.
Not to index the homepage and not to follow the links in the
page
b.
Not to
index the page and not to follow the links in the page
c.
To index the page and not to follow the links in the page
d.
Not to index the page but to follow the links in the page
Question 30 of 40
Which of the following factors have an impact on the Google
PageRank?
a.
The total
number of inbound links to a page of a web site
b.
The subject matter of the site providing the inbound link to
a page of a web site
c.
The text used to describe the inbound link to a page of a
web site
d.
The number
of outbound links on the page that contains the inbound link to a page of a web
site
Question 31 of 40
State whether the following statement is true or false.
A Sitemap provides a list of internal links to user
accessible pages on a website.
a.
True
b.
False
Question 33 of 40
Which of the following search engines or directories
provides the directory search results for Yahoo?
a.
Windows Live
b.
Yahoo
Directory
c.
Google
d.
Wikipedia
e.
DMOZ
Question 34 of 40
Search engines do not index some common words (such as
"or", "and", "when", and "in") within
the webpage. What are these common words called?
a.
Barrier words
b.
Non-indexable words
c.
Slow words
d.
Stop words
Question 35 of 40
Do search engines such as Google detect unnatural linking
patterns by checking the Class C IP address of the page where the link to the
website originates?
a.
Yes
b.
No
Question 36 of 40
Which of the following facts about Alexa are correct?
a.
Alexa
provides free data on relative website visitor traffic
b.
Alexa and Quantcast provide information on visitor household
incomes
c.
Alexa is biased towards US based traffic
d.
Quantcast only tracks people who have installed the
Quantcast toolbar
Question 37 of 40
What does the term Keyword Prominence refer to?
a.
It refers to the fact that the importance of choosing high
traffic keywords leads to the best return on investment
b.
It refers to the importance attached to getting the right
keyword density
c.
It refers
to the fact that the keywords placed in important parts of a webpage are given
priority by the search engines
d.
It refers to the fact that the keywords in bold font are
given priority by the search engines
Question 38 of 40
_________ is usually the best web page to get linked to
while receiving a themed in-bound link from another website.
a.
The sitemap
b.
The contact page
c.
The home page
d.
The page
which you would like to improve in the search engine rankings
Question 39 of 40
Which of the following statements is correct with regard to
the images within a webpage?
a.
Images
cannot be spidered by the search engines
b.
Important
keywords related to the image should be placed in the ALT text
c.
Images should always be kept close to the top of a webpage
d.
Image maps should be used while including the images
Question 40 of 40
Which of the following actions could get you banned by
Google?
a.
Hiding text
on the webpage
b.
Stuffing
keywords on the webpage
c.
Linking to
sites banned by Google
d.
None of the
above
